Sell Your Home

Seller's Guide

How to price, prepare, and sell your home in the Bethesda & DC Metro market for maximum return.

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A Guide for Home Selling

Your Home Deserves
Expert Representation

With unparalleled local expertise, global reach, and an array of innovative resources that distinguish your home in the marketplace, RLAH @properties gives you a competitive advantage. You will benefit from sophisticated marketing programs that create maximum visibility for your home, as well as industry-leading technology that makes your selling experience more seamless every step of the way.

What's Inside

#1
Fastest Growing Real Estate Company in the DMV
$29B
Annual Sales Volume Nationwide
#8
Largest Brokerage Firm in the United States
01

Every Home Has a Story

Leveraging local expertise and the innovative resources that have made RLAH @properties a leading local brokerage with a global network, we tell the story of your home like no one else can.

Can't Slow Us Down

@properties has grown into one of the top 10 brokerage firms in the nation with over $29 billion in annual sales volume. Meanwhile, RLAH @properties has been named the fastest-growing real estate company in the DMV according to the Washington Business Journal.

When a strong agent is backed by one of the nation's most innovative real estate brands, the results are unmatched. Over the past two decades, @properties and its leaders have been widely recognized for making an impact in the industry.

Our Track Record

2009
#1 brokerage firm in Chicago — began expanding to surrounding suburbs
2012
Jason Sherman and Justin Levitch launch RLAH Real Estate in Chevy Chase and DuPont Circle
2021
RLAH surpasses $1 billion in annual sales; approaches $2 billion
2022
RLAH joins @properties as its first affiliate on the East Coast
2023
#8 largest brokerage firm in the nation by sales volume per RealTrends 500
02

Industry-Leading Technology

As a leader in brokerage technology, @properties is driving innovation in the real estate world every day — providing world-class resources that keep our clients ahead of the curve.

The Ultimate

Pl@tform™

Selling a home today involves technology at every turn. That's why @properties developed pl@tform™, the industry's premier brokerage-tech solution. With a variety of digital tools, pl@tform™ makes the selling experience more seamless every step of the way — from listing to marketing to closing.

Instant Scheduling

Buyers can request a showing directly from the listing detail page. This ensures every lead is captured — no missed opportunities.

The Hotlist

Before your home is even listed in the MLS, we create exposure through The Hotlist — an internal database exclusive to RLAH @properties agents — to match your home with prospective buyers and gather pre-market feedback.

Listing Detail Page

Every RLAH @properties listing receives its own dedicated web page complete with professional photos, full property details, and an area map.

Email Marketing

Featuring attractive, professionally designed templates, our email marketing tool provides another highly effective way to market your home and engage qualified buyers.

03

Exposure Is Everything

This has been RLAH @properties' marketing mantra since day one. We showcase your home to the largest audience of potential buyers through programs built around maximum visibility — on both the local and global stage.

Where Your Home Gets Seen

Every listing is marketed across an extensive network of platforms and channels.

rlahre.com
Zillow
Trulia
Realtor.com
MLS
LeadingRE.com
Who's Who in Luxury
Adwerx Display Ads
Social Media
E-Blasts
Direct Mail
Partner Brokerages

Professional Photography

High-quality photography is essential when selling a home. Every listing includes a professional photography package optimized for both print and web.

Adwerx Digital Ads

Adwerx puts your home in front of prospective buyers through a targeted listing ad that appears across hundreds of top websites they already visit.

Direct Mail

From "Just Listed" postcards to eye-catching mailers, we enhance your exposure through direct mail offerings that stand out from the crowd.

Custom Brochures

Professionally produced brochures highlight the key features and amenities of your home, giving buyers a glimpse of the lifestyle it offers.

Social Media

We leverage the power of social media to create additional exposure for your home — reaching buyers where they spend their time.

QR Codes

A unique QR code displayed on all marketing materials lets buyers instantly access your listing detail page with full photos and property info.

04

We're Local, We're Global

Real estate is a local business — every home deserves the care of a company that puts local first. But not all buyers are local, so when it comes to marketing, we think globally.

Worldwide Reach for Your Home

RLAH @properties offers sellers access to exclusive global networks that create more exposure for your property. We are members of both Leading Real Estate Companies of the World® (LeadingRE) and Who's Who in Luxury Real Estate — worldwide collections of top brokers representing some of the finest properties across the globe.

Leading Real Estate Companies of the World® Who's Who in Luxury Real Estate
05

On the Market

You only get one chance at a first impression. Making the best first impression means setting an accurate list price and getting your property in top shape for both in-person and online showings.

Pricing Strategy

Digital CMA

What is your home worth? RLAH @properties is in the best position to answer that question accurately thanks to experience and our Digital CMA — an interactive report updated in real time that helps you gauge market activity and determine the appropriate list price for the most lucrative, time-efficient sale.

Our CMA takes into account:

Supply & demand
Market activity
Market time
Price/status changes
Interest rates
Economic factors
Seasonal demand
Location
Room count & sqft
Lot size
Views
Property condition
Unique features
Competition

Before Your Home Is Shown

Position your home as the most desirable property in its price range. These preparations will set it apart from the competition.

  • Declutter, clean, and organize
  • Maintain the exterior
  • Fresh paint where needed
  • Make necessary repairs
  • Brighten your home
  • Remove pets during showings
  • Hire a pre-listing home inspector

Staging Tips

Staging helps present your home in the best possible light and appeals to the widest audience.

  • Eliminate excess or oversized furniture
  • Remove clutter from all surfaces
  • Maximize natural light in every room
  • Minimize personal photos and items
  • Add plants or flowers to outdoor spaces
  • Use neutral colors and décor
  • Emphasize each room's functionality
No Upfront Cost

RLAH @properties Restoration

If your home needs updating, look no further. With services like staging, flooring, painting, and more, RLAH @properties Restoration helps you sell faster — and for a higher price — through projects that deliver maximum marketplace value. Payment is collected at settlement, so sellers don't pay anything out of pocket before the home is sold.

Contract to Close

Our emphasis on communication, organization, and follow-through ensures that deadlines are met and every item is in place for a seamless transaction.

  • Earnest money & escrow management
  • Distributing contracts
  • Coordinating home inspection
  • Providing information to lenders
  • Required disclosure forms
  • Collecting key documents
  • Coordinating the appraisal
  • Coordinating walk-throughs
  • Updating you on contingencies
  • Coordinating your closing
  • Helping you find your next home
06

Community

Real estate is about so much more than buying and selling homes — it's about bringing people together and strengthening our communities.

Unity Through Diversity

RLAH @properties embodies a community dedicated to respecting and celebrating diversity. With more than 25 languages spoken, we are a proud award recipient and sponsor of organizations including the National Association of Hispanic Real Estate Professionals, the Asian Real Estate Association of America, and the LGBTQ+ Real Estate Alliance.

Giving Back

As part of our commitment to giving back in a meaningful way, RLAH @properties supports a variety of organizations that help those in need. Our agents have the opportunity to donate a percentage of each closing to their charity of choice — and RLAH @properties matches each agent's contribution.

Ready to Sell Your Home?

Let's talk about your goals, your timeline, and what your home could sell for in today's market.

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